Denim Day!

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Wear denim and stand up against sexual assault.

It’s Sexual Assault Awareness Month! Stand up for a respectful campus and ask the same of your friends.

Wear denim, a Denim Day sticker, or both on January 21.

Why denim?

In 1998 an Italian court overturned a rape charge because the victim was wearing tight jeans.

The ruling stated that because the victim’s jeans were tight, she had to have helped remove them and as a result gave consent to her attacker.

Enraged by the verdict, people around the world launched into protest, showing support for the victim by wearing denim to their places of work.

Find out where to get your sticker:

Check out students.ubc.ca/saam

#saamUBC

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